9/5/2023 0 Comments Highlight magazine vs times![]() ![]() Pritikin, who also read Highlights as a child, said the magazine has helped her parent in many ways. ![]() And as the world has moved around, Highlights has managed to keep its arms around the children and say, 'We love you, let’s have some fun.'” Dealing with serious issues in a way children can understand “As children have remained the kind, young, loving souls that they are, the world has gotten very fast, very complex. “They’ve never lost the ability to connect in a deep and meaningful way with children,” Smith said. He has nothing but good things to say about the way Highlights has been able to adapt. Smith owns copies of old Highlights - one that was even personally gifted to him from Johnson from the month and year Smith was born (June 1958). You never outgrow being a child,” he said. Smith thought back to a group of friends he had just spent time with: “We started talking about Highlights for Children, and one of the people piped up and said, ‘Hidden pictures! Hidden pictures! You look at the magazine you gotta find the pictures!’ And all of the sudden, four people in their 60s are having a child-like moment. So much so, he was recently asked to be on the board of Highlights Foundation, a separate organization designed to support storytellers. There are also Highlights apps, a podcast and a YouTube Channel.ĭwight Smith, from Springfield, who grew up reading Highlights magazine, is now 64 - and still loves it just as much as he did all those years ago. But the company has now expanded to having an interactive website with games, articles, and even jokes. Highlights has magazines aimed at kids from birth to 12 years old. "But also being willing to change all the packaging, being willing to change the modes of marketing, and sales, and distribution to reach. Holding that constant, being dedicated to helping children become their best selves,” he said. “I think the essence of Highlight’s success has been a combination of holding the mission, and the values, and the insights, around children. Johnson said the most important part of adapting has been keeping the goal of the magazine the same. And yet Highlights has still remained a staple of many people’s childhoods, much like Kimber and Taylor. There were no tablets, smartphones, YouTube Channels, or even TV shows aimed at children. Last year was about 10 million kids interacting with our content across 40 countries.”īut 75 years ago, the world was much different. Now, he says, “We don’t count as much just magazines, but we count all the sort of interactions of children with Highlights-produced content around the world. Johnson, 52, said Highlights' first print run in 1946 made only 20,000 copies - all of which were sold and delivered door to door. ![]()
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